La Velada del Año 6 watched by over 30 million users

Ibai Llanos's "La Velada del Año VI," an event featuring boxing matches between content creators, influencers, and YouTubers, captivated a massive audience, drawing viewership from over 34 million devices. The spectacle achieved a peak concurrency of 8.7 million simultaneous devices during its broadcast last Saturday in Seville.

The event's reach was amplified through a multiplatform strategy, with over 20 million viewers tuning in via YouTube, an additional 7 million on Twitch, and 6.5 million on TikTok. Currently, the event has amassed 61 million views on YouTube alone, underscoring its significant digital footprint.

"La Velada del Año" featured a blend of musical performances by artists such as Juanes, Bad Gyal, Yandel, and Eladio Carrión, alongside the influencer boxing matches. The organization highlighted the event's status as a benchmark for global online entertainment, noting the strong engagement from the Spanish-speaking community supporting their favorite creators and artists throughout the more than eight-hour live stream.

This year's edition marked a significant step in broadcast strategy, with Ibai Llanos opting for simultaneous transmission across YouTube, Twitch, and TikTok. Organizers stated this approach ensured the spectacle reached "more homes and screens than ever before," positioning "La Velada del Año" as "the first major streaming event in Spain broadcast live and simultaneously on three platforms." In addition to online viewers, the event was attended by 80,000 spectators at the La Cartuja stadium.