Labor MP: Gambling ad curbs 'only a first step'

A key Labor MP has declared the federal government's proposed gambling advertising restrictions are merely a first step, emphasizing that "much more" needs to be done to shield Australians from harm.

Macarthur MP Mike Freelander, a pediatrician and co-chair of the Parliamentary Friends of Reducing Gambling Harm, views the party's bill as a crucial initial move. "It's very good that we are at least recognising that there is a problem and that we are starting the process of reforming advertising and improving some of the controls, but there is much more that needs to be done," he told the ABC.

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It's very good that we are at least recognising that there is a problem and that we are starting the process of reforming advertising and improving some of the controls, but there is much more that needs to be done.

The government's plan, set for parliamentary introduction, includes limiting gambling ads on daytime and early evening television and radio during school hours. It also proposes banning advertisements in stadiums and on player jerseys, alongside an "opt out" system for adults on social media and a ban for users under 18.

However, the reforms face criticism. Greens senator Sarah Hanson-Young has labeled the proposals "half-arsed" and called for a parliamentary inquiry, urging the government to "stare down the gambling lobby." The Coalition is also considering tougher measures, such as extending broadcast restrictions to all sports coverage and exploring an "opt-in" system for online gambling advertising. Discussions within the Coalition also include limiting "inducements" like bonus bets, though concerns remain about the financial impact on free-to-air television.

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The government needs to grow a spine here. Stare down the gambling lobby, stare down the big online media companies that are reaping the benefits of their advertising.