Lagos seeks greater ownership of Africa’s creative economy

The Lagos State Government is calling for a fundamental shift in how Africa's creative economy is perceived and managed, moving beyond global recognition to prioritize ownership and tangible economic benefits for the continent. The state advocates for building sustainable businesses, enhancing intellectual property protection, and attracting greater investment within the sector.

Idris Aregbe, Special Adviser to the Lagos State Governor on Tourism, Arts and Culture, articulated this vision at the SHOWBIZ101 Workshop 2026. He described the workshop as a vital platform for connecting African creatives with global stakeholders, fostering idea exchange, and building partnerships to shape the future of the industry.

“

The next chapter must be about building sustainable businesses, creating jobs, protecting intellectual property, attracting investment, and ensuring that African creatives fully benefit from the value they create.

Aregbe stressed that Africa's growing influence in music, film, fashion, storytelling, and digital content must now translate into measurable economic gains for creators. "The next chapter must be about building sustainable businesses, creating jobs, protecting intellectual property, attracting investment, and ensuring that African creatives fully benefit from the value they create," he stated.

“

The workshop represented more than a capacity-building programme, describing it as “a bold declaration that Africa is ready, not only to participate in global creative conversations but to lead them.”

Lagos State views the creative economy as a significant driver for economic growth, tourism, youth empowerment, and global influence. Governor Babajide Sanwo-Olu's administration is committed to reinforcing Lagos's status as Africa's premier creative and cultural hub by cultivating an environment conducive to innovation, investment, and talent development.

The workshop, organized by bridgeAFRIC, brought together industry professionals and emerging talents to explore strategies for strengthening Africa's creative ecosystem. Aregbe encouraged young creatives to embrace learning, collaboration, and discipline, inviting them to "Make Lagos your second home."

“

Come for the workshop. Stay for the experience. Return for the opportunities. Make Lagos your second home.