Late Jeju Olle Foundation director posthumously awarded top honor

The late Seo Myung-sook, former director of the Jeju Olle Foundation, has been posthumously honored with the Moran Medal of the Order of Civil Merit. The prestigious award recognizes her instrumental role in establishing and popularizing the renowned Jeju Olle walking trails on South Korea's southern island.

Seo Myung-sook, who passed away in June following a courageous battle with cancer, dedicated years to the development and promotion of the Jeju Olle network. The trails, inspired by Spain's Camino de Santiago, have become a major tourist attraction and a symbol of Jeju Island's natural beauty and cultural heritage.

Her vision and tireless efforts transformed Jeju into a premier walking destination, attracting visitors from across South Korea and around the globe. The Jeju Olle Foundation continues her legacy, maintaining and expanding the trail system while fostering sustainable tourism on the island.

The posthumous award serves as a testament to Seo Myung-sook's profound impact and enduring legacy in promoting cultural tourism and healthy lifestyles through the Jeju Olle trails.