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Summarized and contextualized by DistantNews.
At a glance
- Anime's global popularity has surged, with regular viewership doubling in the US to 22% by 2025.
- India shows the strongest growth, with anime viewership rising from 11% to over 40% in the same period.
- Streaming platforms like Netflix and Crunchyroll, alongside hit series like 'Jujutsu Kaisen,' are driving this global expansion.
Anime has transcended its niche origins to become a global entertainment phenomenon, experiencing significant growth worldwide between 2020 and 2025. In the United States, regular anime viewership has more than doubled, climbing from approximately 10% before the COVID-19 pandemic to an anticipated 22% by 2025. This translates to roughly one in five Americans regularly watching anime, fueled by an annual growth rate of about 17%. The intense competition among streaming services such as Netflix, Prime Video, and Crunchyroll has been a major catalyst for this expansion. The accompanying rise of the manga market in North America further solidifies anime's cultural impact, with fan events drawing hundreds of thousands of attendees. While the US shows a notable increase, India has witnessed the most dramatic surge, with its anime viewership leaping from 11% in 2020 to over 40% by 2025. South Korea and China also report substantial growth, with viewership rates reaching 38% and 42% respectively. Japan, the birthplace of anime, still boasts the highest viewership at 55%, a significant increase from 31% in 2020. Among newer series, 'Jujutsu Kaisen' has emerged as a standout global hit, achieving high viewership across all surveyed countries in 2025. Established franchises like 'Pokรฉmon,' 'Dragon Ball,' and 'Naruto' continue to maintain strong international appeal, particularly in the US, while more mature titles like 'Attack on Titan' and 'Demon Slayer' are popular elsewhere. Streaming platforms, led by Netflix, YouTube, and Prime Video in many markets, are crucial to anime's accessibility, with Bilibili, iQIYI, and Tencent Video dominating in China.
Originally published by Post-Courier. Summarized and contextualized by our editorial team with added local perspective. Read our editorial standards.