Le Labo's Limited Edition 'Santal 25' Fragrance Returns for One Month Only

New York-based niche fragrance house Le Labo is bringing back its highly anticipated 'City Exclusives' collection for its annual limited-time release. This year, the collection welcomes a new addition, 'Santal 25,' inspired by the city of Beijing.

Normally, these unique scents are exclusively available only in their namesake cities. However, for one month each year, Le Labo breaks this rule, allowing customers worldwide to purchase the fragrances from designated stores. This year's global sale period begins September 1st.

The new 'Santal 25' aims to capture the essence of Beijing, drawing inspiration from the city's traditional Siheyuan courtyards. The fragrance features sandalwood at its core, blended with notes of iris, frankincense, and warm woody undertones, evoking a sense of ancient wooden floors and serene courtyards.

This strategy of limited availability has proven highly effective for Le Labo. The brand reports that sales during the 'City Exclusives' month can increase by 100% to 200% compared to normal periods. This exclusivity has cultivated a dedicated following, with many customers developing a habit of collecting one fragrance from the series each year.