LeBron James's 76ers jersey shatters sales records

LeBron James's arrival with the Philadelphia 76ers has ignited unprecedented sales figures for his jersey, shattering previous records. The NBA's official online store lists the new jersey between $100 and $128, with some sizes already in short supply. The demand has outpaced even James's highly publicized 2018 move to the Los Angeles Lakers.

In the 48 hours following the announcement of his move to the Sixers, James's jersey sales set a new benchmark, exceeding those of any other athlete joining a new team across all major sports. This surge also surpassed the sales volume recorded in the first week after he signed with the Lakers in 2018. For a period, James's merchandise accounted for eight of the top 10 best-selling items across all sports on the Fanatics platform.

The historic athlete recently agreed to a two-year, $8 million contract with the Sixers, with an option for player renewal. The impact of his signing is already evident, not only in merchandise sales but also in the team's national television schedule. The 76ers are slated to appear 34 times on national broadcasts during the 2026-27 NBA season, the maximum number of games allocated across major networks.