'Lee Hyori, Suzy, Jennie, and Lee Soo-ji'... 'Chum Churum's' 20th Anniversary Ad Goes Viral

Lotte Chilsung Beverage's popular soju brand, 'Chum Churum,' is celebrating its 20th anniversary with a viral advertising campaign that has captured significant online attention. The latest advertisement features comedian Lee Soo-ji, who playfully recreates iconic past commercials.

The new ad cleverly parodies previous campaigns that starred well-known celebrities such as Lee Hyori, Suzy, and Jennie. By referencing these memorable advertisements, the brand taps into nostalgia while introducing a fresh, humorous take for a new generation of consumers.

The campaign's success lies in its short, punchy format and comedic execution. This approach has encouraged consumers to actively seek out, share, and discuss the advertisement online, creating a buzz that extends beyond traditional advertising metrics. The strategy appears to be highly effective in generating engagement and reinforcing the brand's long-standing presence in the market.