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'Lee Kang-in Effect is Crazy': Atlético Madrid Sells Out 10,000 Uniforms, Pursues $65.4 Million Sponsorship Deals
🇰🇷 South Korea /Sports

'Lee Kang-in Effect is Crazy': Atlético Madrid Sells Out 10,000 Uniforms, Pursues $65.4 Million Sponsorship Deals

From Chosun Ilbo · () Korean

Translated from Korean, summarized and contextualized by DistantNews.

At a glance

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  • South Korean footballer Lee Kang-in's transfer to Atlético Madrid is generating significant commercial benefits.
  • Uniform sales for his jersey number 7 have sold out, with 10,000 units quickly purchased.
  • The club is pursuing multi-billion won sponsorship deals with Korean companies, potentially recouping his transfer fee.

Lee Kang-in's move to Atlético Madrid is proving to be a major success off the field, generating substantial commercial interest and revenue for the Spanish club. The South Korean midfielder's arrival has sparked a frenzy among fans, particularly in his home country.

Sales of jerseys bearing Lee's number 7 have been exceptionally strong, with an entire batch of 10,000 units selling out rapidly. This overwhelming demand for merchandise highlights his popularity and the immediate impact of his transfer on fan engagement and sales.

Beyond merchandise, Atlético Madrid is actively exploring lucrative sponsorship opportunities with Korean corporations. Reports indicate that the club is in discussions for deals worth billions of Korean won. This strategic pursuit of partnerships could see the club recoup Lee's transfer fee through commercial ventures alone, demonstrating the significant economic value he brings to the team.

DistantNews Editorial

Originally published by Chosun Ilbo in Korean. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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