Lee Kang-in returns to Spain's La Liga; club launches billboard campaign in South Korea

South Korean football star Lee Kang-in is making a highly anticipated return to Spain's La Liga, having officially signed with the prestigious club Atlético Madrid. To mark the occasion, the club is launching a week-long promotional campaign featuring welcome messages broadcast on LUUX, South Korea's largest digital media billboard located in Gwanghwamun, Seoul.

The deal, confirmed by Atlético Madrid, will see Lee Kang-in play for the club until June 30, 2031. This move signifies his return to the Spanish league after a three-year stint in France's Ligue 1 with Paris Saint-Germain (PSG). Lee first debuted in La Liga with Valencia in January 2019 at the age of 17.

The Gwanghwamun LUUX billboard, measuring an impressive 50 meters wide and 60 meters high, will display a 100-second video showcasing Lee in his new Atlético Madrid jersey, number 7. The video includes shots of him on the home pitch and making shots, alongside the club's welcome message. The campaign is scheduled to run daily from the current date until next month, with specific broadcast times at 7 and 37 minutes past the hour, aligning with his new jersey number.

During his time at PSG, Lee Kang-in played 124 matches, scoring 16 goals and providing 16 assists, and experienced multiple championship wins, including two UEFA Champions League titles. However, with reduced playing time recently, he sought more opportunities. His transfer to Atlético Madrid reportedly aligns with coach Diego Simeone's need for a player who can add creativity to the team's offense.