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LF Mall sees booming sales with off-season winter wear live broadcasts
🇰🇷 South Korea /Economy & Trade

LF Mall sees booming sales with off-season winter wear live broadcasts

From Chosun Ilbo · () Korean

Translated from Korean, summarized and contextualized by DistantNews.

At a glance

News Sources not specified Outcome reported
  • LF Mall reported a significant increase in sales for its 'off-season' live commerce events.
  • The trend shows growing consumer interest in purchasing winter clothing during the summer at discounted prices.
  • One men's contemporary wear live broadcast generated approximately 160 million won in sales within an hour.

LF Mall, operated by the fashion company LF, has concluded its 'Off-Season Relay Live' events, which ran from late June. The initiative highlighted a growing consumer trend of 'off-season shopping,' where customers purchase items like winter outerwear at discounted prices during warmer months.

The live broadcast events proved particularly popular, tapping into this demand. One specific live session featuring men's contemporary off-season wear reportedly achieved sales of approximately 160 million won (around $100,000 USD) in just one hour. This figure represents a notable success for LF Mall's live commerce strategy.

This surge in transaction value during the live broadcasts marks a record for LF Mall's live commerce programming, underscoring the effectiveness of offering off-season products at reduced prices during the summer. The success suggests a strong market for consumers looking to get ahead on seasonal purchases.

DistantNews Editorial

Originally published by Chosun Ilbo in Korean. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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