LG Croatia Marks 20 Years, Highlighting Technology That Serves Life

LG Croatia is marking two decades of operation in the country, a period that has witnessed profound technological transformations. Comparing life in 2006 with projections for 2026, the company notes the dramatic rise of smart technology, artificial intelligence in homes, and advanced mobile devices, while acknowledging a nostalgic longing for a simpler past.

Ivona Lučić, marketing manager at LG Croatia, stated that the company's early commitment was to create innovations that ease daily life rather than burden users. "LG has been a brand whose innovations will not psychologically burden users, but make their everyday lives easier," Lučić said. She pointed to LG's pioneering role in OLED television technology, emphasizing a focus on the human element, such as developing transparent screens and TVs that can double as photo frames.

LG's smart home initiatives are also a key focus. Appliances like the WashTower use AI to optimize laundry cycles, refrigerators maintain food freshness with advanced controls, and air conditioners adjust settings based on room occupancy and conditions. The ThinQ app allows users remote control and monitoring of these devices, offering personalized energy-saving tips.

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LG has been a brand whose innovations will not psychologically burden users, but make their everyday lives easier.

Lučić stressed that LG's AI development aims to be supportive, not intrusive. "Artificial intelligence is integrated into our home appliances in an intuitive and user-friendly way," she explained. "I believe many will agree that LG develops artificial intelligence precisely with the goal of supporting people, not as an additional burden."

Over its 20 years in Croatia, LG has not only followed but also shaped how technology is integrated into daily life, from early electronics to today's smart homes and AI-driven solutions.

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Artificial intelligence is integrated into our home appliances in an intuitive and user-friendly way. I believe many will agree that LG develops artificial intelligence precisely with the goal of supporting people, not as an additional burden.