LG Electronics to Launch Modular Home 'Smart Cottage' on Home Shopping Channels

LG Electronics is set to introduce its innovative modular home, the Smart Cottage, to the South Korean market through a series of home shopping broadcasts. This marks the first time the company's prefabricated housing solution will be available via television home shopping.

The initial launch broadcast is scheduled for August 2nd at 9:35 PM on CJ O Shopping. Viewers will get a comprehensive look at the Smart Cottage's features and design. Following the TV broadcast, LG Electronics will host a mobile live commerce session on August 5th at 9:00 PM. This online event, featured on CJ O Shopping's mobile live commerce platform 'Bbuty-neun Saeng-Hwal' (roughly translated as 'Busy Life'), will offer an in-depth tour of the Smart Cottage's interior, which is currently on display at the Hyundai Premium Outlet in Gimpo, Gyeonggi Province.

The Smart Cottage is designed as a compact, prefabricated living space that can be quickly assembled. It aims to provide a modern and efficient housing solution, potentially appealing to individuals seeking secondary residences, studios, or compact living arrangements. LG Electronics' move into the home building sector with this modular offering signifies a diversification of its product portfolio beyond traditional electronics.