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LG Twins Completes Industry-Academia Project with Seoul National, Korea Universities on Gen Z Marketing
🇰🇷 South Korea /Economy & Trade

LG Twins Completes Industry-Academia Project with Seoul National, Korea Universities on Gen Z Marketing

From Chosun Ilbo · () Korean

Translated from Korean, summarized and contextualized by DistantNews.

At a glance

News Sources not specified Outcome reported
  • LG Twins baseball club successfully completed a collaborative project with marketing clubs from Seoul National University and Korea University.
  • The project aimed to gather diverse marketing ideas for the club by engaging Gen Z university students.
  • This collaboration focused on understanding the preferences and marketing needs of the younger generation.

The LG Twins professional baseball club has successfully concluded a three-month collaborative project with marketing academic societies from Seoul National University and Korea University. The initiative, which ran from early March to June 5, aimed to tap into the perspectives of Generation Z.

Students from Seoul National University's 'L&K' (Sports Marketing Society) and Korea University's 'KUDOS' (Practical Marketing Society) participated in the project. The core objective was to collect a wide range of marketing strategies and insights relevant to the club, specifically from the viewpoint of young consumers.

This academic-industry partnership sought to bridge the gap between the team's marketing efforts and the evolving preferences of younger demographics. By involving university students, the LG Twins aimed to gain fresh ideas and a deeper understanding of how to connect with the Gen Z audience, a crucial demographic for the future of sports marketing.

DistantNews Editorial

Originally published by Chosun Ilbo in Korean. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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