Limited Edition Son Heung-min Cup Skyrockets in Value on South Korean Resale Market

A limited-edition Son Heung-min cup, part of McDonald's global FIFA World Cup promotion, has surfaced on South Korea's secondhand market commanding prices ten times its original value. The collectible cup was not part of the initial release in the country, fueling its scarcity and desirability among fans.

McDonald's launched the 'FIFA World Cup Set' worldwide to commemorate the 2026 FIFA World Cup, offering fans a chance to receive randomly distributed cups featuring football legends. While the promotion included current stars like Son Heung-min alongside international figures such as Christian Pulisic, Alphonso Davies, and Santiago Giménez, as well as retired icons like David Beckham, Thierry Henry, and Ronaldinho, the Son Heung-min cup's absence in the domestic release has created a unique market dynamic.

The standard set, priced at 8,900 won and consisting of a Big Mac, fries, and a cola, sold out across all McDonald's outlets in South Korea by mid-month. The cup itself features Son Heung-min in his signature 'click' celebration pose, accompanied by the Baekho, the white tiger symbolizing the South Korean national team. The exclusive nature of this particular cup outside of South Korea has driven up its value significantly among collectors and fans eager to own a piece of memorabilia.