Lionel Messi's MiM Hotels now managed by Meliá International

Lionel Messi's influence extends beyond the football pitch with his six MiM Hotels now under the operational management of Meliá Hotels International. This strategic move elevates Messi's standing in the high-end hospitality market.

The transition, effective from the first of next month, sees Meliá take over the management of the six MiM establishments, replacing Majestic Hotel Group. This partnership integrates Messi's properties into Meliá's "The Meliá Collection," a division known for its distinctive hotels in attractive locales, catering to the luxury and premium experience segment.

"The strength of this alliance lies in the complementarity of the portfolios of MiM and The Meliá Collection," stated Gabriel Escarrer, President and CEO of Meliá Hotels International. He highlighted the shared philosophy and value proposition for discerning travelers, bolstered by Messi's global appeal and Meliá's expertise in hotel management.

Under this agreement, the hotels will maintain their unique identities, which in some cases already feature elements like "Messi Suites" or replicas of the Ballon d'Or. They will, however, benefit from Meliá's global distribution network, stringent operational standards, and marketing capabilities. This arrangement operates on a lease plus management model, allowing Meliá to manage the hotels while Messi retains ownership.

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The strength of this alliance lies in the complementarity of the portfolios of MiM and The Meliá Collection, which not only share the same philosophy and a joint value proposition for the most demanding travelers, but also have the backing and inspiration of a global icon like Leo Messi, owner and founder of the chain, and the guarantee of a leading hotel management group like Meliá.