DistantNews
Support us
🇹🇼 Taiwan /Sports

Lions Baseball Team Sets Box Office Record with Sanrio Collaboration

From Liberty Times · () Chinese

Translated from Chinese, summarized and contextualized by DistantNews.

At a glance

News Sources not specified New plan
  • The Uni-President Lions baseball team's collaboration with Sanrio for a themed event generated approximately 90 million NT dollars in total revenue.
  • This event saw over 16,000 attendees on its final day, contributing to a strong overall attendance record for the team's themed games.
  • The Lions are aiming to achieve a record of 15 out of 16 themed games surpassing 10,000 attendees this season.

The Uni-President Lions baseball team has achieved a remarkable box office success with their recent collaboration with Sanrio. The final day of their themed event attracted 16,875 fans, bringing the three-day total attendance to 56,945.

This successful partnership generated approximately 50 million NT dollars in ticket sales and another 40 million NT dollars from merchandise, resulting in a total revenue of about 90 million NT dollars. This figure sets a new record for the team's themed game performances.

The Lions have had a strong showing with their themed games this season, with 12 out of 13 games played so far exceeding 10,000 attendees. They are now looking to extend this success in their upcoming "2026 Taiwan-Japan Double Lions Exchange Theme Day" from June 19th to 21st at the Asia-Pacific Stadium, where they aim to have 15 out of 16 themed games surpass the 10,000-attendee mark.

DistantNews Editorial

Originally published by Liberty Times in Chinese. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

More Stories

From Our Blog