Liu Yifei vs. Liu Shishi: Fan Frenzy Over Bobbi Brown Ambassadorship

A fierce online debate has erupted among fans of Chinese actresses Liu Yifei and Liu Shishi, sparked by rumors that Liu Yifei has replaced Liu Shishi as the global ambassador for the cosmetics brand Bobbi Brown. The controversy intensified as reports emerged suggesting Liu Yifei secured the contract at a significantly reduced rate.

Liu Shishi's one-year global ambassadorship with Bobbi Brown concluded at the end of May 2026, with the brand opting not to renew. Industry insiders claim Liu Yifei completed her promotional filming before Liu Shishi's contract officially ended, allowing for a swift announcement of the new ambassador. The most contentious point is the alleged 70% fee for Liu Yifei's contract, implying a 30% decrease from Liu Shishi's previous remuneration.

Public perception often places Liu Yifei among the top commercial stars of her generation, known for high-profile partnerships with luxury brands like Louis Vuitton, Bvlgari, and Shiseido. Her strategy of "less is more" typically attracts brands seeking her influence, leading many to question why she would accept a lower fee to secure a contract.

In contrast, Liu Shishi, once dubbed "Little Liu Yifei," has focused more on the domestic market in recent years, collaborating with mid-tier brands and maintaining a strong fanbase in Southeast Asia with consistent sales performance. The clash over a single cosmetics contract has unexpectedly pitted these two actresses against each other in the public eye, fueling heated discussions among their supporters.

However, authoritative sources within the industry are beginning to refute the narrative of Liu Yifei deliberately lowering her value. Du Hao, CEO of Dreame Technology, stated on May 30th that Liu Yifei commands one of the highest endorsement fees in China. He emphasized that brands choose her for her widespread influence and commercial value, expecting to pay a premium for such partnerships. This assertion challenges the rumor that Liu Yifei undercut Liu Shishi to gain the contract.

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Liu Yifei is one of the artists with the highest endorsement fees in China. Brands choose her for her public influence and commercial value, and they must pay the corresponding price to cooperate.