London subway bans 'The Mummy' poster over passenger fright fears

A poster campaign for the film "The Mummy" has been banned from London's subway system after an advertising watchdog found it could frighten passengers. The UK's Advertising Standards Authority (ASA) ruled that the poster, which depicted a character emerging from a tomb, breached advertising regulations. The ASA stated that the image was likely to cause distress to individuals, particularly children, who might encounter it while traveling on the London Underground. The decision underscores the ASA's commitment to regulating advertising content to prevent undue alarm or offense. The campaign was intended to promote the upcoming film, but its visual impact was deemed too strong for the public transit environment. The authority's ruling means the poster cannot be displayed in its current form, impacting the film's promotional strategy in the UK.

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The poster was likely to cause distress to individuals, particularly children, who might encounter it while traveling on the London Underground.