Los Angeles launches 'Take the Card to Hate' campaign ahead of 2026 World Cup

Los Angeles County has launched a new campaign, "Sácale la Tarjeta al Odio" (Take the Card to Hate), aimed at combating prejudice and hate incidents as the region prepares to host the 2026 World Cup. In collaboration with the Coalition for Humane Immigrant Rights of Los Angeles (Chirla), the initiative seeks to educate the public and prevent incidents fueled by bias.

The campaign cleverly employs the familiar imagery of soccer's yellow and red cards. It encourages residents to identify and report offensive behaviors motivated by prejudice, even if these actions do not rise to the level of a criminal offense. This approach aims to create a community-wide response to intolerance and foster a more inclusive environment.

Robin Toma, director of the Los Angeles County Commission on Human Relations, highlighted the urgency of the campaign. He stated that hate incidents have reached historic highs in recent years, with Latinos, immigrants, and minority groups being disproportionately targeted. Toma expressed concern that people are becoming desensitized to hate, disrespect, incivility, and hostility, making proactive intervention crucial.

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It is a moment when people seem, unfortunately, to be getting used to hate, disrespect, incivility, hostility and prejudice against everyone, so we consider