Los Cabos Open Drives Tourism and Economic Growth, Achieving 'Complicated to Reach' Hotel Occupancy

The Abierto de Los Cabos tennis tournament has firmly established itself as a vital engine for tourism in Baja California, drawing 35,073 spectators and generating an estimated 130 million pesos in economic activity. This summer event is credited with significantly boosting hotel occupancy rates during the peak vacation season, levels that would be difficult to achieve otherwise.

Ana Gabriela Navarro, the municipal director of Tourism for Los Cabos, emphasized the tournament's importance for both locals and returning visitors. "It is a very important event for locals and tourists who visit us year after year to be part of this great event," she stated. Navarro highlighted the substantial economic impact, noting that "Without these types of events, it would be complicated to reach hotel occupancy numbers like those we achieve thanks to this tournament."

“

It is a very important event for locals and tourists who visit us year after year to be part of this great event. [...] One of the most important things the tennis tournament brings us is economic impact. Without these types of events, it would be complicated to reach hotel occupancy numbers like those we achieve thanks to this tournament.

The tournament's influence extends beyond just hotel bookings. Navarro indicated that an estimated three to four percent of the overall demand for hotel stays is directly attributable to the tennis event. Furthermore, the Abierto de Los Cabos attracts a specific demographic, with approximately 80 percent of attendees being national tourists and 20 percent being international visitors.

“

It is estimated that between three and four percent is due to the tennis tournament. It arrived to increase demand in hotel occupancy. [...] It is estimated that about 80 percent of attendees are national tourists and 20 percent are from abroad.

In celebration of its tenth anniversary, the Abierto de Los Cabos also focused on increasing accessibility, offering free admission to qualifying matches for the first time in its history. Navarro expressed optimism about the tournament's future growth, stating, "It is gradual but very noticeable growth. We hope that next year they continue to retain quality players. That makes it more attractive both for connoisseurs of the sport and for the general public who are interested."

The tournament concluded on Saturday, August 1, with the ATP 250 final between Denis Shapovalov and Arthur Gea.

“

It is gradual but very noticeable growth. We hope that next year they continue to retain quality players. That makes it more attractive both for connoisseurs of the sport and for the general public who are interested.