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Lotte Department Store installs giant media facade in Myeongdong

From Hankyoreh · () Korean

Translated from Korean, summarized and contextualized by DistantNews.

At a glance

News Sources not specified New plan
  • Lotte Department Store is set to unveil a massive media facade, 'Lotte Town Light,' on the exterior of its Young Plaza store in Myeongdong, Seoul.
  • The facade, measuring 1,614 square meters, will display K-culture content and advertisements visible from up to 1 kilometer away.
  • The company is also renovating the underground space connecting the store to Euljiro 1-ga subway station, aiming to enhance Myeongdong's status as a prime shopping and tourism landmark.

Lotte Department Store is undertaking a significant redevelopment of its Myeongdong flagship complex, branded as 'Lotte Town Myeongdong.' A key feature of this initiative is the upcoming installation of a colossal media facade on the exterior of its Young Plaza store, set to be unveiled in December.

Dubbed 'Lotte Town Light,' the media facade will span an impressive 1,614 square meters, equivalent to four basketball courts. Equipped with high-performance LED panels capable of 4K live broadcasting, it is designed to showcase diverse digital content, including Lotte Department Store's campaigns, themed events, and K-culture-based art and entertainment. Its scale and clarity aim to capture the attention of the many pedestrians in the bustling Myeongdong district, with content visible from up to 1 kilometer away.

In addition to the exterior display, Lotte Department Store is also renovating the underground space connecting its main store to Euljiro 1-ga subway station. This area, known as 'Cosmo Energy Plaza,' is a high-traffic zone used by approximately 20,000 people daily. The renovation, commencing in August, will transform the 840-square-meter space, incorporating a symbolic sculpture reflecting Lotte Town Myeongdong's history and tradition, alongside new content highlighting Seoul's unique characteristics.

Jeong Hyun-seok, CEO of Lotte Department Store, expressed the company's ambition to further solidify its position as a premier shopping and tourism destination. "We will continue to expand differentiated space innovation and content, including the media facade, to further leap forward as the best domestic shopping and tourism landmark that domestic and foreign customers visit first," he stated. The project aims to enhance Myeongdong's appeal as a global landmark.

We will continue to expand differentiated space innovation and content, including the media facade, to further leap forward as the best domestic shopping and tourism landmark that domestic and foreign customers visit first

— Jeong Hyun-seokCEO of Lotte Department Store, outlining the company's vision for the Myeongdong complex.
DistantNews Editorial

Originally published by Hankyoreh in Korean. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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