Lotte Department Store Transforms Art Competition into 'Kids Art Station' Festival

Lotte Department Store is ushering in a new era of children's entertainment with its 'Kids Art Station' festival, set to captivate young imaginations from May 1st to 17th across its Jamsil and Lotte World Mall venues. This expansive event, covering approximately 800 pyeong, moves beyond traditional art competitions to offer a deeply engaging, hands-on creative experience.

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Lotte Department Store is presenting 'Kids Art Station,' a kids' festival, it was revealed on the 20th.

At the heart of the festival is an exclusive collaboration with Disney, featuring a 'The Mandalorian and Grogu' theme. Children will embark on a three-stage creative mission within a Millennium Falcon replica, drawing to 'light up the galaxy' and designing Grogu's exploration suit. This immersive journey aims to transform participants into galactic explorers and heroes, culminating in the awarding of commemorative merchandise like 'Star Wars keycap keyrings' upon mission completion.

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This event will showcase various experiential content in a space of about 800 pyeong.

Expanding the artistic experience into the realm of taste, Lotte Department Store has partnered with the renowned American dessert destination, 'The Cheesecake Factory.' The 'Cake Art Zone' will allow children to unleash their creativity by decorating actual cheesecakes with chocolate, candy, and cream, crafting their unique edible masterpieces. Adding to the visual spectacle, a 10-meter-tall Grogu sculpture will serve as a central photo zone, complemented by Star Wars-themed interactive games and a fan collection exhibition showcasing rare memorabilia.

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In particular, content utilizing the theme of Disney's new 'Star Wars' work, 'The Mandalorian and Grogu,' which will be released next month, will be exclusively unveiled at a domestic department store.

This 'Kids Art Station' represents a significant evolution from the 'Lotte Department Store Children's Art Competition,' which has been a staple for over 40 years. While retaining the artistic spirit, the focus has shifted decisively towards fostering the joy of creation rather than emphasizing competitive results. As Kim Jun-se, Head of Lotte Department Store's Branding Division, stated, 'Kids Art Station' is a new type of art platform for children, moving away from the existing competition-centered art contests and focusing on the direction that the experience of creation is the source of IP. We will create a new art heritage for future generations through Kids Art Station, which combines art, IP (intellectual property), and festivals.

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'Kids Art Station' is a new form of art platform for children, moving away from the existing competition-centered art contests and focusing on the direction that the experience of creation is the source of IP.