Lotte Home Shopping Expands Climate-Response Product Lineup

Lotte Home Shopping is increasing its lineup of products designed to combat extreme weather, responding to a rise in demand for items that can address both heatwaves and monsoon rains. The company's analysis of sales data reveals that consumers are increasingly purchasing goods that offer simultaneous protection against heat and rain, blurring the traditional seasonal purchasing patterns.

Historically, consumers bought separate products for heat and rain. However, a shift is evident, with a growing number of shoppers seeking items like umbrellas, performance apparel, sandal-sneakers, dehumidifiers, and rain boots that serve dual purposes. For instance, a limited quantity of Winix dehumidifiers sold during the 'Choi Yurashow' program sold out, as did 7,000 sets of Laura Ashely umbrellas on another program.

To meet this evolving demand, Lotte Home Shopping will proactively schedule relevant products. Their strategy involves a comprehensive analysis of weather data and customer purchasing trends to adapt flexibly to seasonal changes. In the home appliance category, the company is enhancing its operational strategy by offering both air conditioners and dehumidifiers, and by advancing sales periods to align with demand, moving beyond a sole focus on dehumidifiers during the rainy season.

Key programs will feature exclusive limited-edition items. 'Choi Yurashow' will present the 'Kankyo Condens Dehumidifier Dryer,' known for its strong dehumidification and quick-drying capabilities in Japan's humid climate. 'Choi Hee's Hit Item' will launch 'Hevedona Airflow Sandals,' combining sandal and sneaker features, on the 19th. On the 24th, 'Sacs de Pluie' umbrellas, offering UV protection and water-repellent coating, will be available. A special LG event on the 30th will showcase air conditioners, dehumidifiers, and dryers.

Furthermore, Lotte Home Shopping is strengthening its product competitiveness for climate change by operating physical stores for the French outdoor brand AIGLE, with whom they have an exclusive distribution rights agreement, in Jamsil and Dosan-daero.