Lotte Tour Development enters 'Hall of Fame' at Korea Service Awards

Lotte Tour Development has achieved a significant milestone, becoming the first company in the travel service industry to be inducted into the 'Hall of Fame' at the '2026 Korea Service Awards.' The announcement was made on the 6th, recognizing the company's long-standing commitment to service excellence.

The Korea Service Awards, organized by the Korea Standard Association (KSA), is considered the nation's highest authority in service quality assessment. It applies the rigorous evaluation criteria of the U.S. Malcolm Baldrige National Quality Award to South Korea's service industry. The selection process involves a comprehensive assessment of CEO leadership, corporate social responsibility, mid-to-long-term strategies, and business performance, alongside strict on-site evaluations and employee satisfaction surveys.

Induction into the Hall of Fame is a prestigious honor reserved for companies that have secured the overall Grand Prize for five consecutive years and subsequently achieved a score of 850 points or higher out of 1000 in expert committee evaluations. Lotte Tour Development has an impressive track record, having received the Grand Prize a total of 16 times since its initial win in the travel service sector in 2003.

Baek Hyun, CEO of Lotte Tour Development, expressed his gratitude at the awards ceremony, stating, "The induction into the Korea Service Awards Hall of Fame is more than just an award; it is an acknowledgment of the path Lotte Tour Development has forged." He added, "For over half a century, we have listened to our customers' voices, sometimes challenged industry norms, and pioneered new paths. We will continue to be by our customers' side with innovative services and differentiated travel experiences."

Since its establishment in 1971, Lotte Tour Development has been a pioneer, notably establishing the industry's first customer satisfaction team, which remains a direct reporting line to the CEO. The company also implements real-time mobile customer satisfaction surveys for all travel product users, ensuring immediate feedback is incorporated into their services. Looking ahead, the company plans to operate a chartered cruise ship in September, sailing for six days with stops in Shanghai, China, and Fukuoka, Japan.

“

The induction into the Korea Service Awards Hall of Fame is more than just an award; it is an acknowledgment of the path Lotte Tour Development has forged. For over half a century, we have listened to our customers' voices, sometimes challenged industry norms, and pioneered new paths. We will continue to be by our customers' side with innovative services and differentiated travel experiences.