Lotte Wellfood launches fourth Choco Pie line in India to boost market dominance

Lotte Wellfood is bolstering its presence in the Indian market with the full operation of a fourth production line for its popular Lotte Choco Pie. The expansion, located at the Lotte India facility in Rohtak, Haryana, represents a significant investment of approximately 30 billion won (about $21.5 million USD) and aims to meet the surging local demand for the iconic snack.

The new line is projected to boost Lotte India's annual Choco Pie production capacity by a substantial 33%. This increased output is anticipated to fuel a sales growth of over 20% in the Indian market for the current year. Lotte Choco Pie has already established a dominant position, capturing more than 70% of the Indian Choco Pie market and achieving annual sales exceeding 100 billion won last year.

This strategic expansion follows a successful third-line増設 at the Chennai plant in Tamil Nadu in 2023, a move that has been credited with effectively meeting timely infrastructure investments aligned with local demand. The integrated confectionery and ice cream business under Lotte India has also shown robust growth, with a nearly 28% increase in first-half sales compared to the previous year.

Lotte Wellfood is pursuing its "ONE INDIA" strategy, targeting 1 trillion won in annual revenue from the Indian market by 2032. The company plans to further optimize its distribution network across southern, northern, and western regions, alongside streamlining logistics and production bases to maximize profitability. A Lotte Wellfood representative expressed confidence that the fourth line will enable stable responses to growing demand, positioning the company as a leader in the Indian confectionery and ice cream sectors.

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With the fourth line of the mega-brand Lotte Choco Pie in the Indian market in operation, we can respond stably to the increase in local demand.