Lotte Wellfood to showcase K-snacks at UNESCO World Heritage Committee meeting in Busan

Lotte Wellfood announced its participation as an official cooperating organization for the 48th session of the UNESCO World Heritage Committee, taking place in Busan, South Korea, from June 19 to 29. This marks the first time South Korea, a signatory to the World Heritage Convention since 1988, will host this highest-level international meeting focused on discussing and deciding on matters related to the inscription, conservation, and protection of world heritage sites.

During the committee meeting, Lotte Wellfood plans to introduce its flagship products, including the popular Pepero snack, to committee members and on-site visitors. The company has secured an exclusive spot among domestic confectionery firms to participate in the lounge area designated for representatives from member and signatory states. A special "landmark edition" of Pepero, featuring designs inspired by iconic Korean landmarks such as Gwanghwamun Gate, the Sun and Moon Ten-Panel Screen (Ilwolobongdo), and traditional dancheong patterns, will be presented to international guests.

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It is meaningful to promote K-snacks on behalf of a domestic company at the world's most authoritative World Heritage Committee.

Furthermore, Lotte Wellfood will host product giveaway events at the K-Heritage House, a cultural complex showcasing Korean heritage for attendees. Visitors can participate in a program where they can get temporary tattoos of illustrations of Korea's UNESCO World Heritage sites. Those who share photos of their tattoos on social media will receive Pepero snacks.

Lotte Wellfood views this participation as a significant opportunity to elevate the global profile of "K-snacks" and to highlight the value of Korea's national heritage. A company representative expressed, "It is meaningful to promote K-snacks on behalf of a domestic company at the world's most authoritative World Heritage Committee." The company anticipates this engagement will serve as an excellent bridge for enhancing global brand recognition and showcasing the beauty of Korea's national heritage to the world.

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This participation is expected to serve as an excellent bridge for enhancing global brand recognition and showcasing the beauty of Korea's national heritage to the world.