Luso-Brazilian develops anti-ageism method for Portuguese market

Patrícia Castellar, a Luso-Brazilian professional, has created a unique methodology to address ageism within the Portuguese market. Her approach is rooted in her own experiences and a dedicated project aimed at supporting women over the age of 40 who are navigating career transitions.

Castellar's initiative focuses on empowering these women by providing them with the tools and structure needed to re-enter or advance in the professional world. The methodology aims to challenge the prevalent ageist attitudes that often hinder experienced professionals, particularly women, from finding new opportunities or advancing their careers.

Leveraging her personal journey and insights gained from her support project, Castellar has successfully established and structured her company in Portugal. This venture serves as a practical application of her anti-ageism strategy, demonstrating its effectiveness in a real-world business context.