‘Made in Panama’ contest promotes local production and entrepreneurship

More than 150 people gathered in Panama province for the latest edition of “Made in Panama,” a government contest designed to put national products in front of consumers and open opportunities for entrepreneurs.

The initiative, organized by the Ministry of Commerce and Industries, promotes domestic agro-industry and gives local producers a platform to show how their products are made. Nine companies that have worked with the ministry through its Competitive Agroindustry project took part in the event.

Yahanys Yangüez, the ministry’s director general of industries, said the participants had spent years working with the program. The contest seeks to encourage consumers to favor products made in Panama while giving producers greater visibility and access to potential markets.

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More than 150 people were here today connecting with nine companies that have worked with the Ministry of Commerce and Industries over the years through the Competitive Agroindustry project.

One participant, Felipe González, presented an infused coffee known as cold brew. He said the product uses selected high-altitude Arabica beans and follows a different process from traditional coffee: the beans are infused in room-temperature or cold water for 24 hours before filtering and bottling. González finished third in the campaign.

This was the sixth edition of the contest. Before reaching Panama province, it visited Chiriquí, Herrera, Los Santos, Veraguas and Colón. The ministry said the initiative would continue supporting agro-industry and creating new commercial opportunities for national producers and entrepreneurs.

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The product we are entering today is an infused coffee, also known as cold brew.