‘Made in the Emirates’: ROX Starts ADAMAS Vehicle Production in Abu Dhabi

The first three ROX ADAMAS vehicles carrying the “Made in the Emirates” mark have rolled off a new production line in Abu Dhabi. ROX said it has completed its Advanced AI Manufacturing Centre and started local vehicle production.

The company described the move as a new stage in its localization and expansion plans in the emirate. The facility is intended to support operations across supply chains, technology and design.

The development builds on ROX’s partnership with the Abu Dhabi Investment Office. It also contributes to the development of an integrated automotive manufacturing ecosystem, according to the company.

The Ministry of Industry and Advanced Technology supports the project through the “Make it in the Emirates” initiative. The initiative aligns with the National Strategy for Industry and Advanced Technology, known as “Operation 300Bn”, which seeks to strengthen the United Arab Emirates’ position as a global destination for future industries.