Madonna and Shakira's World Cup halftime show draws criticism for being 'bland' and 'Americanized'

The 2026 World Cup final halftime show, a first for FIFA, has ignited a firestorm of criticism, with many lamenting what they see as the "Americanization" of football. The eleven-minute spectacle, held in New York between Spain and Argentina, was widely panned by international media for its perceived lack of substance and its commercial focus.

Spanish newspaper El País labeled the show "disturbing" and a symbol of football's increasing commercialization. French outlet France 24 deemed it "far from unanimous," while Le Monde headlined it as a "fade Half-time to conclude an oversized World Cup." The latter publication noted Coldplay's Chris Martin leading a parade of international artists before a New York choir performed, raising funds for a FIFA education program.

Performances by Madonna, Shakira, and Coldplay, described by Le Soir as "smooth and American," were criticized for their rapid pace, packing multiple acts into the extended 27-minute duration. This lengthy break drew concern from L'Équipe regarding its impact on players' physical condition. Billboard characterized the event as an "eleven-and-a-half-minute pop fever dream," transforming the sport's most sacred match.

Even the New York Times offered a backhanded compliment, noting the show "avoided disaster" by protecting the pitch, allowing players to survive the long pause, and preventing any artist from complete embarrassment. The event's future in World Cup finals remains uncertain.