MakeDelta: Creating a Platform for Senior Investors to Uphold Investment Principles

South Korea's investment market is experiencing a boom, fueled by government policies and a thriving AI sector. However, a significant digital divide persists, particularly affecting senior investors who find modern financial platforms challenging to navigate.

Traditional securities firms' Home Trading Systems (HTS) and Mobile Trading Systems (MTS) are often complex, with small text sizes and convoluted menus that act as barriers for older users. Despite emphasis on financial inclusion, these platforms largely cater to younger, digitally native generations.

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Senior investors can create a platform that adheres to investment principles.

MakeDelta, a fintech startup, is tackling this issue with an AI-powered HTS platform designed specifically for senior investors. The company's founder, Kim Min-jun, a former chemical engineer, recognized the need for a tool that helps seniors establish and follow their own investment principles, moving beyond simple trading execution.

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The delta in MakeDelta is not about derivatives, but about 'making change'.

Initially targeting younger investors, MakeDelta discovered a strong user base among seniors who appreciated the platform's intuitive interface and its ability to satisfy their desire for learning. This insight led the company to focus on optimizing its services for the senior demographic, who often manage substantial assets but are cautious due to past losses.

The platform differentiates itself by incorporating investment experience into its design, addressing the common issue of trading systems being developed by individuals with limited financial knowledge. MakeDelta ensures its team, from developers to interns, engages in direct stock trading, fostering a deep understanding of market dynamics and user needs.

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We identified a clear opportunity because most recently serviced trading platforms are tailored to the 20s and 30s generation.