Marca País and El Sistema to boost Venezuela's cultural and musical outreach abroad

Venezuela's Marca País Institute and the National System of Orchestras and Youth and Children's Choirs have established a strategic alliance to promote the nation's musical talent and cultural production abroad. This collaboration is set to begin ahead of the 2026 concert season.

As part of the planned initiatives, the alliance will feature the institution's artistic offerings on high-visibility platforms. Additionally, the orchestral network's presence will be enhanced at the Simón Bolívar International Airport in Maiquetía, La Guaira state. This will include informational totems, screens, LED cubes, and photographic displays in the Marca País Gallery, along with the adaptation of spaces for live musical performances for travelers.

The main headquarters of the National System of Orchestras, the Center for Social Action for Music in Caracas, will be integrated into the "Caracas Top" circuit. This initiative aims to promote the capital's gastronomic, nightlife, and cultural offerings to visitors and diplomatic delegations.

The collaboration also includes the commercialization of promotional items and official merchandise at airport shops and through the Marca País Institute's artisan network. These efforts are designed to open new channels for disseminating and positioning Venezuelan cultural identity on a global scale.