Marketing strategist Michael Bolarinwa rebrands to Myklthrive after divine encounter

Marketing strategist Michael Bolarinwa has adopted a new personal and professional identity, transitioning from "Mykltrek" to "Myklthrive." This rebranding marks what he describes as a new phase of purpose, impact, and growth.

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The funny thing is people have asked me to change the name Trek as far back as 2015. I liked the name because it connected me to the root and beginning of my journey into marketing and entertainment.

Bolarinwa, who had been known as Mykltrek for years, stated that the decision to rebrand was inspired by a divine voice heard during a spiritual encounter after months of prayer. He recounted that on May 29, 2026, while in Lagos, he distinctly heard, "Your name is Michael Thrive." This experience confirmed his readiness for a new phase.

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Your name is Michael Thrive.

Under the Myklthrive brand, Bolarinwa will continue to assist businesses in growing through strategic marketing, partnerships, storytelling, and public relations. He emphasizes helping clients build systems for sustainable revenue and consistent client acquisition, rather than relying solely on extensive advertising budgets. Bolarinwa noted that entrepreneurs often err by imitating competitors instead of identifying and utilizing their unique strengths.

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I knew instantly that it was a divine voice because I had been in a place of prayer for almost three months, trusting God for a new phase.

His work routine is unpredictable, with no two days alike. He cited examples of facilitating a significant partnership between fitness company UFitFly and Silverbird Group, which was planned for a N50 million collaboration tied to Silverbird’s 50th anniversary before the COVID-19 pandemic intervened. He also played a role in launching Sujimoto’s digital banking app by mobilizing student communities in Northern Nigeria via WhatsApp for downloads and activation.

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You can plan your entire day and then get a call from a client who needs immediate attention because a celebrity just walked into their business and they want instant content. Another day, I could be reviewing scripts or booking influencers for a campaign.