Marshall Ganz: "The right draws its energy from fascist storytelling"

Marshall Ganz, a key figure behind Barack Obama's legendary presidential campaigns, asserts that right-wing political movements are fueled by what he terms "fascist storytelling." Ganz, a veteran organizer and scholar, believes that many contemporary political parties have become detached from their fundamental principles, struggling to articulate a clear vision or purpose for their endeavors.

According to Ganz, this loss of direction leaves parties vulnerable. He suggests that the energy driving the right stems from a narrative style that hearkens back to historical fascist propaganda. This approach, he implies, is effective in mobilizing supporters by tapping into potent, often emotionally charged, narratives.

In an interview with Die Zeit, Ganz, who is credited with revolutionizing grassroots organizing, discusses what he believes can still salvage democracy. His insights, drawn from decades of experience in political activism and academic study, focus on the power of narrative and the importance of authentic connection in political movements. He implies that understanding and effectively countering the narratives of the far-right is paramount for the future of democratic societies.