Martin Borre appointed new head of communications at DBU

Martin Borre, a familiar face in Danish football as a former Superliga player, is stepping into a new leadership role as the head of communications for the Danish Football Union (DBU).

Borre, who has been the press officer for the men's national team since the summer of 2023, was initially appointed as interim head of communications in May. He will officially transition to the permanent position on July 1.

He shared his excitement on Facebook about broadening his professional scope within football. Borre looks forward to highlighting diverse initiatives such as volunteer programs, football schools, research, youth development, partnerships, and community engagement. He also aims to promote the national teams' pursuit of creating memorable experiences for Danes.

Borre acknowledged the responsibility that comes with his new role, stating his intention to address public criticism, debates, and questions directed at the DBU. He emphasized that such engagement is natural for an organization responsible for a sport as significant as Danish football. Borre succeeds Christian Schultz, who departed in May after a year in the position, and follows Jakob Høyer, who held the role for over a decade.