Masturbation consultants tested whether AI could solve male loneliness

From tens of thousands of applicants, the company chose 10 people for a job that had already attracted viral attention online. The unusual job description, the article says, was entirely real.

Joi AI paid the selected workers to masturbate every day for one month and fill out questionnaires. The company says it is developing a wellness solution for male loneliness.

But the experiment also invites a less comfortable reading. It may be evidence that even loneliness can be turned into a commodity and sexualized.