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Matcha Entrepreneurs Thrive in Costa Rica: The Stories of WatchaMatcha and Calma
🇨🇷 Costa Rica /Economy & Trade

Matcha Entrepreneurs Thrive in Costa Rica: The Stories of WatchaMatcha and Calma

From La Nación · (41m ago) Spanish Positive tone

Translated from Spanish, summarized and contextualized by DistantNews.

TLDR

  • Two entrepreneurs in Costa Rica have turned the growing popularity of matcha green tea into successful businesses.
  • WatchaMatcha and Calma are two such businesses that have capitalized on the trend, with the Costa Rican matcha market reaching 14.3 billion colones in 2025.
  • The article highlights how these businesses are transforming the matcha trend into profitable ventures.

In Costa Rica, the vibrant green of matcha is more than just a trend; it's a burgeoning business opportunity. La Nación is proud to showcase the entrepreneurial spirit of our citizens who are transforming the global fascination with Japanese matcha into thriving local enterprises. Businesses like WatchaMatcha and Calma, based in Palmares and Curridabat respectively, exemplify this success.

The market for matcha in Costa Rica has seen significant growth, reaching 14.3 billion colones in 2025. This figure underscores not just a consumer preference but a substantial economic sector that local entrepreneurs are skillfully navigating. These stories are a testament to Costa Rican innovation, demonstrating how local businesses can tap into international trends and create unique, successful ventures.

The matcha is a Japanese green tea.

— La NaciónIntroduction of matcha.

At La Nación, we believe in highlighting these successes to inspire others and to showcase the economic dynamism within our country. The rise of matcha businesses is a microcosm of Costa Rica's capacity for growth and adaptation in the global marketplace. We celebrate these entrepreneurs for their vision and their contribution to the national economy.

In 2025, the market for this product in Costa Rica reached 14.3 billion colones.

— La NaciónMarket size of matcha in Costa Rica.
DistantNews Editorial

Originally published by La Nación in Spanish. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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