Media hid a wolf’s death for hours at a minister’s request: How the wolf spin unfolded minute by minute

Documents reveal what Berlingske describes as a tightly managed press plan surrounding the death of a problem wolf. Major media outlets agreed to keep the death secret for several hours, allowing Nature and Animal Welfare Minister Christian Rabjerg Madsen to deliver a live eulogy.

The minister appeared in an outdoor shirt and dark grey Fjällräven trousers, far from home, as the media event unfolded. The article presents his appearance and the coordinated handling of the news as part of what it calls wolf spin.

Experts said the fears of people in western Jutland were used in the press spectacle. They called it “highly problematic” that media organizations went along with the arrangement. The documents, according to the description, show how the plan controlled when the wolf’s death could be reported and how the minister’s appearance was staged.

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Highly problematic