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Mediacorp's share of radio listening in Singapore reaches 14-year high
๐Ÿ‡ธ๐Ÿ‡ฌ Singapore /Culture & Society

Mediacorp's share of radio listening in Singapore reaches 14-year high

From CNA · () English

Summarized and contextualized by DistantNews.

At a glance

News Official statement Context piece
  • Mediacorp's share of radio listening in Singapore has reached an 86% high, a 14-year peak, according to the latest Nielsen Radio Survey.
  • The broadcaster dominates with eight of Singapore's top 10 radio stations, reaching nearly 4 million listeners weekly.
  • CNA938 solidified its position as Singapore's leading news station, increasing listenership for the third consecutive year.

Mediacorp has achieved its highest radio listenership share in 14 years, capturing 86 percent of the market according to the latest Nielsen Radio Survey. This significant milestone underscores the broadcaster's dominant presence across Singapore's audio landscape.

The company is home to eight of the nation's top ten radio stations, including popular channels like YES 933, CLASS 95, and LOVE 972. Collectively, these stations reach close to 4 million listeners every week, highlighting Mediacorp's extensive reach and broad appeal across diverse demographics.

CNA938, Mediacorp's dedicated news station, continued its upward trajectory, marking its third consecutive year of listenership growth. The station recorded its highest-ever radio reach, increasing by 11.6 percent to 307,000 listeners, with a notable 40 percent surge in listenership during the key morning broadcast hours. This sustained growth solidifies CNA938's status as Singapore's preferred news source on the radio.

Mediacorp stations also led across various demographic segments. YES 933, CLASS 95, and LOVE 972 were the most-listened-to stations among professionals, managers, executives, business owners, and parents. Among seniors aged 55 and above, CAPITAL 958 and LOVE 972 were the leading choices. The broadcaster also holds the top positions across Chinese, Malay, and Indian listener segments. For English radio, Mediacorp stations added 133,000 listeners, bringing the total to over 1.7 million, with CLASS 95 showing a remarkable 22 percent increase in its weekly audience.

DistantNews Editorial

Originally published by CNA. Summarized and contextualized by our editorial team with added local perspective. Read our editorial standards.