Menabrea beer pairs with Mercato521 for summer dining promotion

Italian beer brand Menabrea has teamed up with Mercato521, a contemporary dining and bakery at the Grand InterContinental Seoul Parnas, for a special summer promotion. The collaboration, titled 'Summer Cheers!', aims to showcase the synergy between European culinary traditions and Italian lager in a sophisticated hotel dining setting.

According to GF VINO, the official importer and distributor of Menabrea in Korea, the promotion runs until August 31. Customers who order one of five designated summer menu items at Mercato521 will receive six bottles of Menabrea beer for 30,000 won. This offer allows patrons to enjoy the distinctive taste of Menabrea alongside specially curated summer dishes.

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As the pairing culture of food and beverages has recently become established in the food service industry, this hotel dining collaboration was planned.

Menabrea boasts a history of nearly 180 years, originating in Biella, Italy, in 1846. The brand adheres to traditional lager-making methods, using water from the Alps and carefully selected ingredients, with maturation occurring in natural underground caves. Its signature smooth balance of malt and hops, coupled with a clean finish, makes it a popular choice for dining pairings in high-end European establishments.

Mercato521, designed to evoke the atmosphere of European urban markets with a modern twist, features an atrium with natural light, a live kitchen, a wood-fired oven, and a boutique wine shop. This setting provides a versatile backdrop for experiencing the diverse menu and its pairings with beverages like Menabrea beer. GF VINO expressed its intention to continue collaborating with various F&B brands to offer unique premium experiences centered around Menabrea.

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We will continue to introduce Menabrea's unique premium gastronomic experience through collaborations with various F&B brands.