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MENAS Group Expands Cooperation with Thai Businesses, Plans 80 Restaurants in Vietnam
🇻🇳 Vietnam /Economy & Trade

MENAS Group Expands Cooperation with Thai Businesses, Plans 80 Restaurants in Vietnam

From Tuổi Trẻ · () Vietnamese

Translated from Vietnamese, summarized and contextualized by DistantNews.

At a glance

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  • MENAS Group aims to bridge Thai businesses with the Vietnamese market, focusing on F&B, retail, and supply chain.
  • The group plans to expand its "Mena Town" community commercial destination model in Vietnam.
  • MENAS has opened six Thai restaurants in Vietnam within five months and plans to open 60-80 more in five years.

MENAS Group is positioning itself as a key facilitator for Thai businesses seeking to enter the Vietnamese market. The company's CEO, Nguyễn Đức Quỳnh, highlighted opportunities for collaboration in sectors such as food and beverage, retail, and franchising during the Thailand-Vietnam Investment and Business Connection Forum 2026 in Hanoi.

Quỳnh expressed MENAS Group's ambition to become a bridge, introducing quality Thai products, brands, and culinary experiences to Vietnamese consumers. He emphasized the significant growth potential in cross-border cooperation, particularly within the retail and F&B industries. MENAS Group's strategy includes developing its "Mena Town" concept, a community commercial destination integrating supermarkets, restaurants, and retail outlets, designed to serve residents in densely populated urban areas.

Chúng tôi mong muốn trở thành cầu nối đưa nhiều sản phẩm, thương hiệu và trải nghiệm ẩm thực Thái Lan chất lượng đến với người tiêu dùng Việt Nam. Chúng tôi tin rằng hợp tác giữa doanh nghiệp hai nước, đặc biệt trong lĩnh vực bán lẻ, F&B và du lịch ẩm thực, còn rất nhiều dư địa phát triển

— Nguyễn Đức QuỳnhNguyễn Đức Quỳnh, Chairman and CEO of MENAS Group, speaks about the company's vision for connecting Thai businesses with the Vietnamese market.

A notable aspect of MENAS Group's expansion is its focus on Thai cuisine. The company has already launched six Thai restaurants in Ho Chi Minh City and Da Nang within the past five months. With a target of opening one to two new restaurants monthly, MENAS aims to establish 60 to 80 Thai restaurants across Vietnam within the next five years. The group is also considering opening Vietnamese restaurants in Thailand, fostering culinary tourism and cultural exchange between the two nations.

Ẩm thực là một trong những con đường hiệu quả nhất để kết nối con người, văn hóa và du lịch. Việc đưa ẩm thực Thái Lan đến Việt Nam, cũng như cân nhắc phát triển nhà hàng Việt Nam

— MENAS GroupMENAS Group explains the significance of culinary exchange in strengthening ties between Vietnam and Thailand.
DistantNews Editorial

Originally published by Tuổi Trẻ in Vietnamese. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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