Mercedes-Benz Korea Earns Top Service Quality Awards

Mercedes-Benz Korea has once again earned top honors in the 2026 Korea Industrial Service Quality Index (KSQI), securing the No. 1 position in both the imported car sales and certified pre-owned vehicle categories. This marks the 12th consecutive year the company has led the imported car dealership sector and the sixth year for its certified pre-owned division.

The KSQI evaluates service quality across customer touchpoints, including customer interaction, consultation expertise, service attitude, and facility management. Mercedes-Benz Korea achieved high scores, with 97 points in the imported car dealership category and 95 points in the certified pre-owned segment, reflecting strong performance in overall service quality, customer engagement, and consultation capabilities.

A key factor in this year's recognition was the consistent customer experience maintained under the 'Retail of the Future' (RoF) sales system, implemented in April. RoF offers a unified sales process across online and offline channels, providing a consistent price and inventory regardless of location. This system allows official dealers to focus on enhancing customer experience through personalized consultations, test drives, and after-sales service, rather than price negotiations.

In the certified pre-owned sector, Mercedes-Benz Korea has bolstered customer trust through enhanced quality control and transparent information sharing. Only accident-free vehicles imported officially, with less than 6 years of age or 150,000 km mileage, are eligible for sale after undergoing a rigorous 198-point inspection. The company also provides transparent vehicle history and mileage records to build consumer confidence.

Kim Eun-jung, Executive Vice President of Product and Sales at Mercedes-Benz Korea, attributed the success to the professionalism and dedication of their sales consultants. He stated, "This KSQI award is the result of the professionalism and dedication of our sales consultants who interact with customers on the front lines. We will continue to strive to provide a differentiated brand experience and high-level service quality in every aspect of the Mercedes-Benz experience."

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This KSQI award is the result of the professionalism and dedication of our sales consultants who interact with customers on the front lines. We will continue to strive to provide a differentiated brand experience and high-level service quality in every aspect of the Mercedes-Benz experience.