'Messi effect' a dream for MLS after World Cup, says Garber

Major League Soccer is poised for a significant boost, with Commissioner Don Garber envisioning a "new era" for the U.S. league, fueled by the momentum from the World Cup and the anticipated arrival of global superstars.

Garber highlighted the potential impact of Lionel Messi, who is expected to transition from his World Cup duties with Argentina to his club, Inter Miami. He recalled the "Messi effect" that began when the player joined the Beckham-owned MLS side, noting how Messi's heroics on the world stage, including crucial assists in the semi-final, will make him an even greater draw.

"I never dreamed that that could happen," Garber told Reuters, reflecting on the possibility of Messi taking off his Argentina jersey and putting on an MLS one. He views the World Cup, especially with the tournament potentially on home soil, as a launchpad for unprecedented growth.

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None of us in the league understood what Messi was when he was playing at Barcelona, other than as fans. The fact that he would have a right-footed cross at the last moment, see, I even know what that is, and be able to win a game in front of the world and be in the final, and then take off his Argentina jersey and put on an MLS jersey. I never dreamed that that could happen.

The league also anticipates contributions from other international talents, such as Antoine Griezmann, who recently joined Orlando City. Griezmann has noted the rising level of competition in MLS, suggesting it's higher than in previous years. He believes the World Cup will inspire American children to play soccer, and the league aims to provide exciting performances to encourage this.

Former England captain David Beckham's move to the LA Galaxy two decades ago similarly elevated the league's profile. MLS now hopes that Messi, alongside other stars, can replicate and even surpass that impact, driving interest and participation in the sport across the United States.

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The World Cup also helps so all kinds of American kids can enjoy soccer and want to start kicking a ball. Hopefully, we can put on a show in the stadiums to make kids want to play soccer.