Meta launches free Facebook identity check with selfie video

Meta is introducing Facebook Verified, a new, free feature designed to confirm that a profile belongs to a real person. Users can verify their identity by recording a short video selfie, which Meta compares to existing profile photos. This process, typically completed in minutes, is free of charge.

The free Facebook Verified badge is black, distinguishing it from the blue badge associated with the paid Meta Verified subscription, which offers additional account protection. Unlike the subscription service, Facebook Verified requires a one-time verification and the badge will then appear across supported areas of the platform.

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Meta Verified is free and is represented by a black verification badge.

This launch comes as artificial intelligence makes it easier to create convincing fake profiles and messages. To be eligible, users must be at least 18, maintain an account in good standing, and adhere to Facebook's Community Standards. Meta stated that accounts showing signs of inauthentic activity will not qualify.

Initially, the feature will be available only for personal Facebook profiles, excluding Pages or accounts using Professional Mode. Meta intends for the badge to help users identify genuine individuals when interacting on Marketplace, Dating, Groups, and other Facebook services. The rollout will begin in selected markets before becoming available worldwide.

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The badge is intended to help users identify genuine people before interacting on Marketplace, Dating, Groups and other parts of Facebook.