Meta Launches Pocket App for AI-Generated Interactive Games

Meta is rolling out Pocket, an experimental application designed to let users create interactive games and experiences using artificial intelligence prompts. The app is now available to users across the United States, following a limited test in Brazil.

Pocket allows individuals to describe their desired creations, which Meta refers to as "gizmos." The AI then generates these interactive experiences, which can be published to a vertically scrolling social feed. These "gizmos" can react to user input like tapping, dragging, and phone movement, and may incorporate sound, music, photos, or camera feeds. Other users can then interact with, save, repost, or remix these creations.

The app's development stems from Meta's acquisition of the team behind Gizmo, an earlier platform. The original Gizmo service is being phased out as its team shifts its focus to Pocket. This initiative aligns with Meta's wider push to popularize AI-generated content and rapid application development.

Pocket's launch highlights the growing trend of "vibe coding," where users create software or interactive experiences by describing their goals to an AI system, bypassing traditional coding methods. Meta has also explored AI-generated images, videos, and other standalone social applications as part of this strategy.