Meta's Threads reaches 500 million monthly users, rolls out new features

Meta's Threads has achieved a significant milestone, reaching 500 million monthly active users. The social media platform, launched as a rival to Elon Musk's X, is bolstering its appeal with new features designed to enhance user experience and engagement.

Among the new additions is "Your Algo," a feature allowing users in select countries to privately curate their feeds. Meta is also expanding its Communities feature, making it easier for users to discover and join groups focused on specific interests. The company highlighted that communities are a key driver of engagement on Threads, prompting the addition of a dedicated hub and improved discovery tools.

The user growth and feature expansion come as Meta intensifies its competition with X for digital advertising revenue. Threads' continued development aims to solidify its position in the social media landscape and attract a larger share of the digital ad market.