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Meta to launch paid 'Plus' versions of Instagram, Facebook, WhatsApp
🇲🇽 Mexico /Technology

Meta to launch paid 'Plus' versions of Instagram, Facebook, WhatsApp

From El Universal · () Spanish

Translated from Spanish, summarized and contextualized by DistantNews.

At a glance

News Sources not specified Ongoing story
  • Meta is introducing "Plus" subscription versions for Instagram, Facebook, and WhatsApp, offering additional features and content highlighting tools.
  • These paid tiers aim to generate new revenue streams beyond advertising and will include specific plans for creators and businesses under the "Meta One" brand.
  • Pricing for Instagram and Facebook Plus is set at $3.99 monthly, while WhatsApp Plus will cost $2.99, with AI assistant plans ranging from $7.99 to $19.99.

Meta is expanding its revenue model by launching paid "Plus" subscription tiers for its core social media platforms: Instagram, Facebook, and WhatsApp. This strategic move aims to diversify income beyond its traditional advertising base, offering users enhanced features and tools.

Meta has decided to implement new paid features for subscribers of its three main social networks.

— Article TextIntroduction to Meta's new subscription plans.

The "Plus" versions will provide subscribers with benefits such as seeing who has rewatched stories, creating limited audience lists, and highlighting a story once a week. Instagram and Facebook Plus subscriptions will cost $3.99 per month, while WhatsApp Plus will be priced at $2.99. These prices are approximate and may vary by region, with specific figures for Mexico noted as 69 pesos for Instagram/Facebook and 51 pesos for WhatsApp.

In addition to user-focused subscriptions, Meta is also developing specialized plans under the new "Meta One" brand for content creators and businesses. These plans will leverage artificial intelligence and are slated to include "Meta One Plus" at $7.99 per month and "Meta One Premium" at $19.99 per month. The company is testing these AI-focused subscriptions, signaling a broader push into AI-driven services and monetization.

Instagram and Facebook Plus will cost $3.99 (approximately 69 Mexican pesos), while WhatsApp will cost $2.99 (around 51 pesos).

— Article TextDetailing the monthly subscription costs for the social media platforms.

These subscription services are designed to offer unique benefits and create a complementary revenue stream for Meta. The introduction of paid tiers reflects a growing trend among tech companies to explore alternative monetization strategies in the digital landscape.

Meta One Plus which will cost 7.99 dollars monthly and Meta One Premium which will have a price of 19.99 dollars monthly.

— Article TextSpecifying the pricing for the AI assistant subscription plans.
DistantNews Editorial

Originally published by El Universal in Spanish. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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