Mexico Guarantees Beach Access in Tulum, Announces Tourism Plan with Free Jaguar Park Entry

The Mexican government, through the Secretariat of Tourism (Sectur), has affirmed that access to Tulum's beaches remains guaranteed for the public. Josefina Rodríguez Zamora, the head of Sectur, stated during President Claudia Sheinbaum's press conference that the beaches are "of the people" and are accessible to everyone, including nationals, foreigners, and residents of Tulum, free of charge every day.

As part of a broader tourism plan for Tulum, Sectur announced several initiatives. These include a "Who's Who in Prices" program for 24/7 monitoring in the tourism sector, a review of registered tourism service providers within protected natural areas, and verification of various commercial establishments. The plan also encompasses the development of an archaeological program, updates to urban development plans, and the creation of a management plan for the protected natural area. Efforts will also focus on registering public beach access points, managing sargassum, and conducting continuous national and international promotion of Tulum as a destination. Additionally, programs for tourism training and certification, along with the creation of a sports and cultural events calendar, are planned.

Further enhancing the tourist experience, the plan includes the return of the archaeological zone lighting experience by November, which aims to bring the area to life at night. A craft and cultural corridor will also be established. Notably, national visitors will receive free entry to the Jaguar Park, with historically reduced rates for others. Within the park, electric mobility will be implemented, and a model for tourist attention and care will be established in conjunction with the National Guard. A professionalization and certification plan for service providers, construction of parking facilities, an urban planning initiative, and improvements to public services in Tulum are also part of the strategic plan.

Significant improvements are also planned for mobility within Tulum. A new public transportation system is set to be implemented, designed to benefit the local community and transform the experience for both tourists and residents. The government is also working on establishing new air routes to facilitate travel to the destination.