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Mexico's World Cup star 'Morita' becomes a hit selling blankets and comforters
🇲🇽 Mexico /Sports

Mexico's World Cup star 'Morita' becomes a hit selling blankets and comforters

From El Universal · () Spanish

Translated from Spanish, summarized and contextualized by DistantNews.

At a glance

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  • Gilberto "Morita" Mora, a young player from Mexico's 2026 FIFA World Cup team, has become a popular figure beyond the sport.
  • Blankets, towels, and comforters featuring his image are selling well in Mexico City's historic center.
  • While other national team players are also featured, Mora's merchandise is the most in-demand, particularly designs based on his World Cup album sticker image.

Gilberto "Morita" Mora, a standout young midfielder for Mexico's national football team during the 2026 FIFA World Cup, is experiencing a surge in popularity that extends far beyond the soccer pitch. The 17-year-old, who plays for Xolos de Tijuana, was hailed as a revelation for his skill and was the youngest player in the tournament.

Now, his image adorns merchandise like blankets, towels, and comforters, which are selling briskly in the historic center of Mexico City. Vendors report that while blankets featuring various "Tri" players are in demand, those bearing "Morita's" likeness are the most sought-after.

One vendor on Pino Suárez Avenue near the Zócalo stated, "'Morita's' blankets are the ones that sell the most. People ask for him more." The most popular designs are edited images of the footballer, especially those inspired by his official World Cup album sticker. Although merchandise for other national team stars like Raúl Jiménez, Julián Quiñones, Guillermo Ochoa, and Raúl "Tala" Rangel are also available, Mora's products consistently outsell the rest.

The ones of 'Morita' are the ones that sell the most. People ask for him more.

— A vendorDescribing the popularity of merchandise featuring Gilberto Mora in Mexico City.
DistantNews Editorial

Originally published by El Universal in Spanish. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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